Marketing Specialist - Retirement Living

At our core, RSL LifeCare provides care and services to veterans and seniors who live in our communities or are receiving support at home. Our vision of creating proud communities living their best lives is at the heart of everything we do as we continue to build upon our legacy of supporting veterans and their families for more than 100 years.

This is an opportunity for you to join a large social purpose organisation where your skills and compassion will be valued and enable you to make a meaningful difference to people’s lives.

We are excited about this newly created role and seeking applications from passionate and experienced Marketing Specialists to join our driven, hardworking, committed and fun Strategy, Marketing & Communications team! In your new role you will be responsible for driving lead generation and conversion across our portfolio of Retirement Living villages throughout New South Wales and the ACT.

As the Marketing Specialist-Retirement Living, you will report in to the Head of Brand Marketing, you’ll develop and deliver marketing plans that bring our brand to life, connect with prospective residents, and generate deposits and settlements. You’ll play a pivotal role in ensuring our unique retirement living proposition is clearly defined, well-communicated, and effectively marketed through a range of channels including local area and digital.

In your new role, you will:

• Develop and execute an annual marketing strategy to deliver qualified leads and achieve sales targets
• Collaborate with the Digital Acquisition team to run effective digital media campaigns, including SEM, SEO, and third-party platforms
• Plan, coordinate and execute local area marketing activities to support local retirement living events to drive leads, involving creative preparation and sign off, local campaigns across traditional and digital channels, and coordinating event activation elements with the local retirement living team.
• Lead the creation of marketing assets – including brochures, digital content, social media, event collateral, and advertising campaigns
• Manage and optimise website and landing page content, ensuring strong consumer journeys and lead conversion
• Track, analyse, and report on key marketing performance metrics (leads, deposits, cost per lead/sale)
• Support the execution of marketing automation campaigns to nurture leads through the sales funnel

A bit about you:

• 5–7+ years of marketing experience, with strong executional expertise
• Proven experience in consumer lead generation and campaign delivery
• Strong technical marketing skills across both traditional and digital channels
• Confidence with data and reporting, using insights to optimise campaigns
• Experience with website management (WordPress) and marketing tools such as HubSpot, Mailchimp, or similar
• A collaborative mindset, able to partner effectively with sales, operations, and digital colleagues
• A passion for creating campaigns that genuinely improve the lives of seniors
• Experience in Retirement Living, Property Development, or Aged Care marketing is highly desirable but not essential

Benefits of working with RSL LifeCare:

• Not-for-profit tax benefits - salary packaging of up to $15,900 per year. This allows you to reduce your taxable income by receiving part of your salary as tax-free benefits like super contributions, car leasing, and more
• Fitness Passport
• Staff discounts across 700 select retail stores through Maxxia Rewards
• Team-building activities, wellbeing days, and volunteering opportunities
• Leave Loading - 17.5% pay top up on paid leave

Our commitment to diversity:
We are proud to stand for our unique values: Do the Right Thing, Aim Higher, Care from the Heart, and Act as One team.

We welcome and encourage applications from people across our diverse community, especially from Veterans, current serving ADF personnel, their families and Aboriginal and Torres Strait Islander applicants. We believe everyone has the right to feel safe, respected, valued and heard regardless of their gender, sexual orientation, ethnicity or disability.

It is a mandatory requirement for a team member working in the Aged Care sector to have a valid Police Check or a valid National Disability Insurance Scheme (NDIS) check, or potentially both, to undertake the inherent requirements of the role. Clearances must be verified prior to commencing employment with RSL LifeCare.